The purpose of program is to educate professional industrial designers: • who understand the human centered design philosophy and have ability to implement it in design. • having broad perspective to design of products and services. • with sense of responsibility and awareness towards environment and society. • able to work with international organizations. • building on students natural abilities and interests in the field of design • providing possibility to continue their studies in further academic levels. • for the needs of creative economy in Thailand and elsewhere. • generally contributing to the development of human kind and improvement of quality of life.